DL03 2021 FA W05

01 Student Presentations

Assignment 4.1

  • Finalize God of Love diagram using Illustrator.
  • 1920x1080p size format.
  • Post it on Miro

Assignment 4.3

  • Read pages 17-43 of Design Is Storytelling
  • Prepare to discuss during the next class

Assignment 4.4

  • Brand Video (first draft) using Premiere Pro
  • Duration:  30 seconds.
  • Use at least four different pieces of video
  • Optional:  include still imagery
  • Use at least four deliberate edit cuts between visuals
  • Include music
  • Include text
  • Optional:  include your own narration
  • Create a YouTube account and post it there.  Put the link on Miro.

02 What is a design story?

DESIGN is Storytelling by Ellen Lupton


  • Narrative Arc – As space:  entry, peaks of experience, climactic moments, the exit
  • Hero’s Journey – What characters experience the space?  What characters create the space?  What is the “takeaway”?
  • Storyboard – Distill your design story into set of key images
  • Rule of Threes – Simple organizing principle that helps to create a lasting impression

Why are these even useful tools for spatial designers?

03 Conceptual Diagrams

How to tell a simple story through a technique of simple cartoon?  In 2 to 4 frames, visually tell the story about your project (concept statement) in a straightforward way.

Download the slides from our Google Drive here.

04 Charette: LEGO House by BIG

CLICK for the video

CLICK for Lego House on BIG’s website

Concept Statement by BIG

“Lego House is a literal manifestation of the infinite possibilities of the Lego brick – one that embodies the notion of systematic creativity and allows children of all ages countless opportunities to create their own worlds and to inhabit them through play,” said Ingels.

“At its finest, that is what architecture, and Lego play, is all about: empowering people to imagine new worlds that are more exciting and expressive than the status quo – and to provide them with the tools and the skills to make them reality.”


  • Translate the experience of the Lego House into a narrative format using the “narrative arc” from Design is Storytelling.
  • Identify on the graph the spatial experiences that make the peaks, valleys and transitions of the Lego House narrative arc.
  • Create simple sketches of the each of those spatial experiences.
  • Arrange these sketches as frames into a sequential storyboard as in this example:  Villa Savoye by Le Corbusier
  • Simplify and focus on the essential experiences and concepts.
  • Evaluate the consistency of your graphic language.
  • Present your storyboard diagram on Miro

Lego House Charette – Pinup


05 Illustrator Tutorials

Download example files here




Shepard Fairey


Portraits by Shepard Fairey

Detailed guide of creating portrait 

  • Illustrator topics:
  • Pen, Convert Anchor Point, Direct Selection tools
  • Saving custom color/pattern swatches.  Color Guide.
  • Organize work using layers
  • YouTube tutorial part 1 / part 2 / part 3

Assignment 5.1

You are prohibited from using the Image Trace feature.

Assignment 5.2

  • Narrative Concept Diagram
    USING ILLUSTRATOR, create a short series of individual graphics (four minimum) that embodies your ENV3 design story conceptually.  What is the concept that each individual graphic embodies?
    Demonstrate relationships between the individual graphics.  Apply narrative tools to communicate your design story concepts in a related set of graphics.
  • Pinup a 1920×1080 color PDF on Miro.
  • Upload your Illustrator file to the Google drive

Assignment 5.3

  • Spatial Concept Diagram

USING ILLUSTRATOR, create a simple, cohesive diagram or small set of diagrams to describe at least four spatial aspects of your ENV3 project.

What are your key spatial experiences?  What are the relationships between those spaces?  Narrative techniques can also help tell a spatial story.

  • Pinup a 1920×1080 color PDF on Miro.
  • Upload your Illustrator file to the Google drive

Assignment 4.4

  • Refine your Brand Video for Mid-term